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North Texas Neuropsychology

Alice Ann Holland, Ph.D., ABPP
Board Certified Neuropsychologist

The human brain is continually changing and developing from birth through the mid-to late-20's. Accurate neuropsychological assessment of children, adolescents, and young adults requires specialized expertise built on advanced knowledge of brain development and highly focused training specific to individuals in this age range.

If you're wanting to better understand the strengths, weaknesses, and overall functioning of a brain from birth to age 30 -- whether your child's or your own -- the best resource is a Board Certified neuropsychologist.


Dr. Holland is Board Certified in Clinical Neuropsychology through the American Board of Professional Psychology & the American Board of Clinical Neuropsychology.


Services Offered

Neuropsychological Assessment & Consultation

Psychoeducational Assessment & Consultation

Independent Educational Evaluation (IEE)

Study Skills Coaching

Speaking Appearances

A neuropsychological evaluation can help identify strengths and weaknesses regarding a person's ability to think, learn, interact with others, and perform daily life activities. Dr. Holland customizes each evaluation to address concerns and questions specific to the individual. Based on the findings of this individualized evaluation, Dr. Holland can recommend various research-based strategies and resources for promoting success in school, work, and life.

Dr. Holland is the only pediatric neuropsychologist in private practice in Dallas who is actively involved in clinical research. As our scientific knowledge regarding the brain and behavior is advancing daily, this means Dr. Holland's evaluations benefit from the most up-to-date information about neuropsychological functioning in the developing brain.


About Dr. Holland

Alice Ann Holland, Ph.D., ABPP is a Dallas native who graduated Phi Beta Kappa from Stanford University and completed her doctorate in Clinical Psychology at the University of Texas Southwestern Medical Center. She completed her fellowship in pediatric neuropsychology at Children’s Medical Center Dallas.

Dr. Holland is Board Certified in Clinical Neuropsychology through the American Board of Professional Psychology & the American Board of Clinical Neuropsychology.


Dr. Holland worked at Children's Medical Center Dallas for over a decade. For the majority of that time, she was the Lead Neuropsychologist in the Oncology Department and was the Research Director for the Neuropsychology Service.

Dr. Holland served as President of the Texas Psychological Association in 2019 and has been elected to serve as President of the National Academy of Neuropsychology in 2025.

Dr. Holland has extensive experience in psychological and neuropsychological assessment of children and adolescents, including those with medical issues and neurodevelopmental disorders such as ADHD, autism, and learning disabilities.



PS headshot.jpg

Pete Stavinoha, Ph.D., ABPP

Professor of Behavioral Pediatrics, MD Anderson

Author, Stress-Free Discipline: Simple Strategies for Handling Common Behavior Problems

Dr. Holland is one of the top neuropsychology professionals I've had the pleasure of working with. She is committed to the best interests of children and families, and she is very thorough and sensitive in her approach to helping parents understand difficulties their child may be experiencing. She is also a very scientific thinker -- she has received many awards for her work -- and offers families that critical scientific filter for helping determine the most effective ways to manage issues their child may be experiencing.

  • What is neuropsychology?
    Neuropsychology is the study of how brain functioning affects thinking, learning, emotions, and behaviors. In addition to completing a four-year doctoral degree, neuropsychologists complete a rigorous two-year fellowship and have extensive, specialized knowledge of brain structure and functions. Dr. Holland additionally has completed Board Certification in Clinical Neuropsychology.
  • What is a pediatric neuropsychologist?
    A pediatric neuropsychologist has particularly extensive knowledge about how the brain develops and changes across childhood, adolescence, and young adulthood -- and how those changes affect thinking, learning, emotions, and behaviors. Given her particular training and Board Certification in Clinical Neuropsychology, Dr. Holland also has a highly advanced understanding of how medical conditions can affect brain development and neuropsychological functioning.
  • Does my child need neuropsychology services?
    A neuropsychological evaluation can help you understand the reasons your child may be struggling with learning, attention, memory, social skills, behavior, or emotional regulation. Neuropsychological evaluation also can identify your child's strengths and weaknesses, which can be useful information for supporting your child academically even if he/she is not struggling in school.
  • What types of problems require an evaluation?
    An evaluation conducted by Dr. Holland may be helpful with regard to the following issues: Difficulty with learning Decline in grades Behavior problems Attention problems Poor social skills Depression symptoms Anxiety symptoms Questions of motivation/effort Gifted/talented assessement This is not a comprehensive list. There are many other instances in which a neuropsychological evaluation may be useful. For example, some parents may wish to have their children evaluated in order to establish a baseline so that any changes in brain functioning after some future event (anticipated or not) may be more objectively determined. Children who have a history of developmental issues (e.g., speech delays, genetic conditions, Pervasive Developmental Disorder/PDD) or a medical condition affecting the brain (e.g., epilepsy, hydrocephalus, cerebral palsy, stroke, head injury/concussion, brain tumor) may benefit from a neuropsychological evaluation. Children with a history of medical treatment affecting the brain (e.g., intrathecal methotrexate, cranial radiation, shunt placement) also may benefit from a neuropsychological evaluation.
  • What are the steps involved in having my child evaluated?
    The evaluation consists of an initial parent consultation, testing session(s) with your child, and a feedback conference to discuss the results and recommendations. Please click here for an overview of the evaluation process. The initial consultation will take place on a separate day, prior to the testing session(s). During the initial consultation, I will ask you questions that will help me plan the testing activities. Testing activities are individualized to address your specific concerns and answer the questions you may have about your child. Please note that sometimes this consultation reveals that an evaluation is not necessary at the present time -- I will discuss this with you if this is the case. The testing session(s) are customized for your child. Testing may involve paper-and-pencil tasks, hands-on activities, verbal questions, and/or computerized tasks as indicated based on information collected from the parent interview and any prior documentation that has been provided. The exact duration of testing can vary drastically depending on many things, including how quickly your child works. In some cases, abbreviated testing sessions distributed over multiple days may be indicated. Once all testing been completed, I will meet with you -- and possibly your child as well, if appropriate based on his/her age -- to discuss the findings and recommendations. Some time after the feedback conference has been completed, you will receive a comprehensive written report of the evaluation.
  • What is assessed during an evaluation?
    A comprehensive neuropsychological evaluation involves assessment of three broad domains: cognitive functioning, academic skill development, and psychological functioning. Within those domains, testing may address: Cognitive Functioning: General intelligence (IQ) Memory and learning Attention Executive functioning Language Visual-spatial skills Sensorimotor skills Academic Skill Development: Basic word reading Phonetics Reading comprehension Spelling Written expression Basic math calculation Math word problem solving Academic fluency (speed/accuracy) Psychological Functioning: Emotional adjustment Behavioral regulation Social skills Sensory issues Effort/motivation Other types of evaluations (psychological, psychoeducational, etc.) may involve assessment of some but not all of these domains, as clinically indicated.
  • Do you conduct evaluations for standardized testing accommodations?
    Yes. Through a comprehensive evaluation, Dr. Holland can determine if accommodations on standardized tests such as the ISEE, SAT, or ACT may be indicated for your child. If this is one of your primary reasons for pursuing an evaluation, please let Dr. Holland know at the start of the evaluation process, so that she can be sure to provide documentation according to the guidelines required for the particular test(s) in question. You can review those documentation guidelines and other information regarding the process of requesting such accommodations at the websites for the ISEE, SAT, and ACT. Please be aware that evaluation for standardized testing accommodations does not guarantee that your child will be determined to qualify for such accommodations. Whether or not your child qualifies for standardized testing accommodations, the evaluation process still should help you learn more about your child's neuropsychological strengths and weaknesses. Based on these strengths and weaknesses, Dr. Holland can discuss with you individualized strategies for how best to support your child in school and in life.
  • Will this evaluation provide a diagnosis for my child?
    Maybe, but not necessarily. Through a neuropsychological evaluation of your child, Dr. Holland can assess for a number of possible diagnoses, including but not limited to learning disabilities, ADHD ("ADD"), autism spectrum disorders, neurodevelopmental disorders, and psychiatric disorders. However, Dr. Holland will not provide a diagnosis if it is not indicated based on the results of the evaluation. Whether or not your child meets criteria for a diagnosis, the evaluation process should help you learn more about your child's neuropsychological strengths and weaknesses. Based on these strengths and weaknesses, Dr. Holland can discuss with you individualized strategies for how best to support your child in school and in life.
  • What should I tell my child about his/her upcoming evaluation?
    Younger children in particular may be worried that going to see a doctor means getting shots, x-rays, or other procedures. You can explain to your child that Dr. Holland is not that kind of doctor but is more like a teacher. Instead of telling your child that he/she will be "tested," you can tell your child that this will be a day of pencil-and-paper activities, questions, and puzzles. For some children, it may be helpful to describe the evaluation as "sort of like school."
  • How much do these services cost?
    For neuropsychological, psychological, or psychoeducational evaluations, payment of a non-refundable $500 flat fee is required to reserve a time for the initial parent interview. That fee will go toward the total cost of the evaluation if it is determined that a full evaluation is indicated. At the time of the testing session, the remainder of the full evaluation fee will be due. Please contact Dr. Holland for more specific pricing information, including pricing for other services.
  • What forms of payment are accepted?
    Payment is accepted by cash, check, Visa, MasterCard, Health Savings Account (HSA), or Flexible Spending Account (FSA). HSA or FSA accounts typically can be used to pay for psychological or neuropsychological assessments, which effectively makes those services tax-deductible. Please check your specific HSA or FSA to see if any restrictions apply. Dr. Holland does not accept insurance for payment. This policy protects your child's privacy, as insurance companies often request detailed psychiatric, psychological, and medical information in order to determine coverage for neuropsychological services. This policy also allows Dr. Holland to provide the services that will be most helpful to your child, rather than having a representative from the insurance company determine what your child needs. Dr. Holland will be happy to provide you with all of the documentation needed to file an "out-of-network" claim. If you would like to pursue this option, please check with your child's insurance company before scheduling services.
  • Are there other services available not listed on this website?
    Yes. Please contact Dr. Holland for specific inquiries regarding other possible services.

Contact North Texas Neuropsychology

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Dr. Holland accepts limited referrals to ensure that each case gets the time and attention it deserves. Every effort is made to see every child in need. If Dr. Holland is not available, referrals to other trusted clinicians can be provided upon request.

Due to high call volumes, office staff will make every effort to return calls within two business days.

Please note that Dr. Holland is not in-network for any insurance plans.

Thank you for your inquiry!

12900 Preston Road

Suite 1150

Dallas, TX 75230

Tel: 972-885-7211
Fax referrals are not accepted.

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